As for any business whether it’s a multi-million dollar one or a small company with a few employees, can benefit from an investment in search engine optimization (SEO). In fact, it’s incredibly important for pool companies to implement a pool SEO strategy to attract new customers in their local areas than it is for larger companies with a high brand to attract new customers.
Most pool companies that I’ve seen are more in their old school way of using the Yellow Pages or giving out mailing cards a round their area. Both ways, in my opinion, are obviously dead. This is 2019. When people want to higher someone to build a pool for them such as a pool contractor. The first place they go to is Google, Yahoo, Bing, or any of the other big search engines to find a pool contractor they need. That’s solid news for business owners who have invested the time and resources into creating a website with pool company SEO in mind.
Organic searches through Google are not paid marketing campaigns but the traffic you receive due to your pool SEO strategy. For example, using the term “pool contractor” strategically and writing long content guided to help users on a page dedicated to how pools are built, will help your website rank higher on search engines. A high ranking is vital as everyone looks at the first page only. I don’t know anyone who goes past the first page when they are looking for pool SEO or anything else searched on Google.
Why You Need Pool SEO
Even though you have been an expert in your field for quite a while, you won’t be able to find a stream of new customers without pool SEO. Optimizing your website with words and phrases that online search engines use most when trying to locate a pool company ensures that you have a high SERP return as well as more leads which will then lead to more sales.
Your Pool SEO Keywords And Strategies
Organic search engine results are extremely valuable for your pool company, you must know your audience and target them correctly and efficiently before you see any benefits. Usually you can figure this out quiet easily with putting keyword phrases such as “pool contractor + service area location”
As a pool company when users are looking for pool building or anything of that sort. Your company should be the first result. The first keyword to implement in your pool SEO strategy should be your company/brand name. By doing this you are not only optimizing for users that are looking for a specific business, but Google displays your pool company as a suggestion even when users aren’t looking for this specific type of service.
General Pool Keywords
The most searched keyword for pools
Tools For Finding Pool Keywords
All of this information can seem overwhelming and even more overwhelming to come up with keywords that will actually benefit your business.
According to Neil Patal, another expert in keywords. It’s rather easy to rank Pool SEO in surrounding areas. These keywords are vital to ranking your business higher. You can also use Google Keyword Planner as well as this tool makes the process much easier.
These keywords once again are easily ranked when it comes to this, and seeing this and implementing a pool SEO strategy can help your business grow tremendously.
Optimizing Your Pool Website For User Friendly Experience and Conversions
Your pool website is its own
Even if your website storefront in pool SEO, no one will notice if the website is poorly designed. As seen below Custom Mojave Pools has a perfect visual appealing and easily manageable for potential customers to review and leave their information. Placing a phone number and a telephone number at the top of every page as well, along with an email address.
This makes the website much easier for the average user to contact you for potential leads. You can also use this page for paid advertisements as well, but that’s another blog post. If the customer takes a while to look for your contact information they are more inclined to just click off of your website which means you are losing money.
Call To Action On Homepage
Plumbing Certifications And Awards
A great tip, make sure to add certifications and any type of award to your website as well. This helps with credibility and gets consumers to trust you more. After all
Putting videos and pictures on your website is amazing as well. A picture is worth a thousand words and once potential clients see good looking pictures you can expect the phone to ring. A video is even better because it shows the workers actually performing. Both pictures and videos provide your company with important social proof and allow customers to feel more comfortable about hiring you because they have already seen previous work from you.
When it comes to attracting customers there are so many little ways you need to think about. Creating a website is only the beginning. You need to optimize every page of your pool website to ensure that you have recieved the highest possible rankings in SERP. You should aim to have your listing included at the top three as well. These are just a few things you can do to improve your pool SEO efforts.
To succeed in the pool industry. You obviously want to work with an agency that implements these pool SEO tactics that leads to search engine rankings that will increase leads, sales and visibility. Working with a reputable California SEO Agency such as OMG Marketing can make implementing your pool SEO campaigns much easier and efficient. OMG Marketing has helped pool companies across the country to use pool SEO to gain more customers and more prominent digital presence.
I invite you to learn more about the difference that SEO can make for your pool business. Please contact us at 626-554-4436 to request a consultation today. In addition to pool SEO, we can assist your pool company needs. We also provide web design and development, social media marketing, and rep management.