Why is Having a Mobile Friendly Website so Important?
A mobile friendly website is essential business in today's market
The fact of the matter is, having a mobile friendly website in 2019 is very important. Think about it, how often are you on your phone? In today’s world almost everyone is on their mobile device at one point or another throughout their day. We all shop, read, socialize and do research on our phones constantly. There’s a reason the number of mobile users increases every year, just look at the picture below:
This is why having a mobile friendly website is so important in 2019. In this article I’ll back this up with some statistics on how often people are using their phones now compared to their old desktop computers. It’s a mobile world now and it’s time to adapt your business to the current digital mobile trends. At OMG Marketing we specialize in mobile friendly web design.
Mobile Friendly Website Statistics
The truth is, a mobile friendly website can be more important than a desktop optimized website. People check their phones an average of 150 times a day (BP Studios), so its very important that you have a mobile friendly website. Below are some statistics show the importance of a mobile optimized site.
- 72% of people want a mobile friendly website. (infront webworks)
- 77% of adults own some type of mobile device. (infront webworks)
- 62% of companies increased their sales by having a mobile friendly website. (SAG IPL)
- 40% of people will switch to a different search result if the first one is not mobile-friendly. (SAG IPL)
- 48% of people say that if a business doesn’t have a mobile friendly website they’ll take it as an idication that the business simply doesn’t care. (SAG IPL)
If your website isn’t optimized for mobile you’re simply missing out on business. If a potential new customer or client opens up your website on their phone and the text is cut off on the sides and the layout isn’t easy to navigate, statistics show they’re going to close your website and go to a competitors who’s website is optimized for mobile.
E-commerce & Mobile Shopping
Shopping in 2019 has changed. No longer do the masses get in their car and travel to a physical store to do their shopping. Today most people pull out their phone while sitting on their couch watching tv, or out running errands, or having coffee at their favorite coffee shop and start doing their online shopping directly from their phone. What sounds easier, getting in your car and wasting gas plus precious travel time to go to a store and look for your favorite clothes or electronics and have to deal with the crowd, traffic and bad customer service. Or simply pull out your phone, go to your stores website and shop online, purchase and have them mail it directly to your front door? The latter sounds a lot better to me, and to most people. This is why E-commerce and Mobile Shopping continues to grow at such a fast rate.