Apple Valley SEO
Businesses and brands in Apple Valley know that SEO is important for their success. SEO (search engine optimization) is known to improve organically your position on Google or any other important search engine. The following benefits of SEO should provide you with more clarity on why you need SEO regardless of the size of your business in Apple Valley.
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What Is SEO?
SEO is one of the most organic ways to get to the top of the search engine without paying for any sort of advertisements.
SEO both creative and technical elements that can improve rankings, increase the awareness of all search engines, and drive more website traffic. There are times that SEO just requires the web developer to structure your website in a manner that search engines will understand. Essentially, SEO experts will also build links and market the value of your site.
Why Your Business Needs SEO In Apple Valley CA
About 52% of all website traffic comes from organic searches. This means that it is critical to ensure that your website gets the proper guidance and visibility online so that potential consumers are aware of your business existence online. Currently, Google owns around 90% of the market share for search traffic on the internet which means it is imperative that you optimize your site for search engines such as Google, Yahoo, and Bing.
Between 70% and 80% of users skip paid ads directly for organic search results. By ranking high in organic search results, you are building trust, credibility, and authority with users. Just remember that its impossible to build trust overnight. You will earn and build over time. To establish a brand it takes effort, patience, and commitment. You will have to offer quality services that allow customers to start trusting your brand and retaining them.
Optimizing SEO is incredibly important. 97% of consumers get their first impression of a business from major search engines such as Google. 75% never go past page one of search results. Your SEO in Apple Valley can influence behaviors of users in your local area. Local searches drove 61% of mobile vistors to visit a website within one day.
Our Apple Valley SEO Process
All SEO Campaigns is to ensure that the technical aspects of a website are running so that all major search engines and crawl and index your site, which is known as Technical SEO. When you don’t do proper Technical SEO your website can prevent you from achieving the rankings you need for your business. Here are a few elements we cover in our Technical SEO at OMG Marketing.
Web Design For SEO
As a business you want a responsive web design that caters to user experience and tries to get conversions. Imagine a potential customer visiting your website of your local business and it was outdated and not user friendly. Not only would the customer leave your website, but you are looking at losing a customer as well. Plus the negative damage you might of done.
User experience is important, which is why you want to invest in your business web design before going into SEO. OMG Marketing has a team of experienced web developers who not only build custom WordPress theme websites but also understand how to optimize SEO. We make sure everything is fully optimized for organic search, and for conversions.
Almost all businesses overlook organization when it comes to your website, because they are unaware of how it affects user experience. You want users to be able to easily maneuver around your website. We Marketing, we make sure your website is organized, user-friendly, and that keeps your bounce rate up (users staying on your website).
404 errors and broken links tell you that your content might be outdated or something went wrong on your website. If a page fails to load properly, users will go to another website that loads faster and you’ll lose out on a potential customer. Slow loading pages are likely to affect users buying behavior as well. We can optimize your website so that it’s performing at its most optimal.
Mobile Optimized Website
A responsive website will provide the same experience to visitors regardless of the type of mobile device they are using. Optimizing a desktop website is easy, but when you need to optimize it for mobile device it tends to get a bit tricky. Mobile optimized websites come with many benefits such as increased traffic. Everyone in 2019 has a phone. My mother who is 64 years old has a cell phone where she looks on Facebook and such. Everyone has a phone, and that means all businesses need to have a proper website via mobile.
Sitemaps allow crawlers to identify the web pages of your website so that they can get an index on your search engines such as Google. We review your current sitemap and we can create one on your website so that your website and its pages are indexed on Google.
Websites need added security. The one thing every website needs is SSL secure. SSL certificates not only maintain the integrity of data but it also protects against attacks and builds trust to your users. It also protects credit card information. By working with OMG Marketing, we will make sure that your website is SSL secured.
Keyword Research On Competitors
We analyze certain keywords of your competitors and target and research until we know which ones work best. This ensures that you are not a step behind your competitors and also allows us to see unique rankings.
Our main concern at OMG Marketing is to make your website as topical relevant as possible. This includes analyzing your competitors website and seeing what type of content and keyword analysis they are using. Generally, Google favors longer form content which is also what we analyze when it comes to your competitors. We make sure writing longer and more engaging pieces of content for your business which will allow you to rank efficiently.
By checking the technical aspects of your competition. We will be able to see strong opportunities that we may be able to capitalize on in terms of performing as well as see where you are lacking in performance compared to your rivals around your area. This allows us to optimize your website.
Website backlink profiles, one of the bigger ranking factors. We analyze your competitors backlink profile so that we can use those opportunities for your business and so that it appears more authoritative to search engines which increases your rank.
Local SEO In Apple Valley CA
Local SEO is designed to focus on specific towns, cities, and states. It establishes a storefront online in a local area. Local searches are becoming a fundamental part of the success for small and medium-sized businesses due to the growth of mobile traffic websites recieve. That is why it’s important to optimize your SEO in Apple Valley as 97% of users searched online to find a local business.
Check Existing Listings And Consistency
When it comes to Local SEO you need to ensure that your name, address, and phone number along with email are consistent across the web. Especially in regards to your local listings. The more consistent your NAP information is the more credible and trustworthy search engines will see your business. Also, keeping these things updated keeps customers from a rude awakening if you change locations without updating your address. This is why we will make sure your business maintains consistency across the internet.
Adding Your business Local Listings
Making your website more authoritative, build local awareness and relevance will add your business to relevant local listings. This can include adding your business to the local Chamber of Commerce so that not only do you build credibility and authority over other websites, but you also may generate leads and networks from being listed on these type of local listings.
Local Link Building
If you are operating a small or medium sized business in Apple Valley, you can achieve more success through local link building. Local link building is getting more websites in your local area to link to yours. These links are a signal of trust to the search engines. Building these links can be from any website such as local news outlets and non-profit organization that bring awareness to your brand and business.
Optimizing Google My Business
We will optimize your Google My Business by adding engaging photos and videos to your profile as well as completing as much information to display your latest discounts with Google posting. by optimizing Google My Business you are giving your company a great opportunity to rank on Google’s map pack for local searches and convert traffic into paying customers.
On Page SEO
On Page SEO involves the individual web pages of your site to rank higher on search engines such as Google or Yahoo. This includes both content on your website and HTML code of the actual page.
Making sure your URL structure is readable because they appear on search engines and web browser result pages. Clean URL structure implies good website structure and not only provides users, but search engines an easy indication of what a website is about.
Title tags and meta-tags are the clickable headline of webpage results.
We ensure that your title tags and meta tags are properly optimized with keywords so that your page will rank on Google or any other major search engine. These are crucial when dealing with On Page SEO, and it grows your website organically.
Like your title tag and meta-description. OMG marketing ensures that you are implementing keywords properly on your website that makes an impact on your Apple Valley SEO efforts, but also isn’t going to gather a Google Penalty because you stuffed your webpage with keywords which is frowned upon and will generate a penalty by Google.
Alt Text describes appearance and function of an image on your page. This ensures that search engines can identify what the images are on your site to enhance your SEO efforts. We ensure that all images on your website have Alt text so that not only search engines understand your content, but that your images may appear on Google search too.
Incredible and top of the line website content has been the #1 tool of search engine optimization. When it comes to your website there are two types of content.
- Static pages / pages – Static pages are generally pages that do not change frequently. Examples of static pages would be your services, about us, contact us pages and so on. These pages are written in a cohesive manner for your website visitors.
- Blog – By creating engaging and shareable website content, you will generate a natural feel of back links to your website. At OMG Marketing we have a team of writers that can write engaging, shareable and long form content articles to make sure you bring awareness to your business.
As explained earlier in this page. Website organization is super important for user experience. To boost the on-page SEO efforts you want to optimize external and internal links.
- External Links – External links are when you link out to another website from your website. By linking out to credible sources and websites such as Google, Facebook, or even Forbes you are building credibility for your own website.
- Internal Links – Internal links involves linking your page to other pages on your website. An example of this would be a blog post linking out to your homepage. Internal links allow search engines to identify and crawl other pages within your website and allow website vistors to stay on your website longer which tells Google that your website is useful to users. You should generally put 2-4 internal links on every webpage for best SEO practices.
Off Page SEO
Off Page SEO takes action that is outside of your website that affects your rankings within search engines. This involves improving your brand and business. Your consumer through the means of acquiring back links (references) and social activity like tweets and Facebook shares
We have an in-house process to acquire back links for your business in Apple Valley so that you can grow through the ranks of all the search engines.
- Creating engaging content – OMG Marketing creates engaging content relevant to your business as engaging content is more shareable which can generate more natural back links to your blog or website. We ensure that your content is fresh and up to date.
- Email Out Reach – Engaging content is only useful if it is shared and consumed by users. This is why we will outreach to certain influencers and bloggers that we have developed relationships with
SEO Optimized Social Media
One of the most important factors that most businesses overlook is Social media as its a major off page SEO factor. If your main goal is to make a successful business, blog, or website you should optimize your social media networks to engage with as many individuals as possible. Your presence on social media will grow your business and increase your back links in the process.
Why Choose OMG Marketing As Your Apple Valley SEO Agency
OMG Marketing practices SEO techniques for its clients. We understand how important it is and how SEO can help your business. We invest in your future which is why we are a premiere California SEO Agency. We have proven results through out a number of clients through California, and for our own agency as well.