In this blog we’re going to cover what Local SEO is and how it can benefit any company trying to grow their brand or business online. We’ll cover why it’s important to use organic Local SEO over time to attract more customers who are actually interested in your services or products.
Free Website Audit
What is Local SEO?
We always get asked by new clients “What is Local SEO?”. Well simply put Local SEO, which is short for Local Search Engine Optimization, is a method used to get your website ranked higher on google’s search engine. For example when you search “pool contractor near me” Google will show you a list of pool contractor companies that are close to you, this is a local search. Now you’ll see a list of company websites and the ones that are shown first are the ones that are most likely to get clicked on. These websites are being ranked higher on google’s search engine because of Local SEO done to their pages, resulting in higher conversion for their services or products.
Why is Local SEO Important?
Local SEO is important for many reasons, the main one being that it gets your website shown higher on googles search engine. Ideally you want to be the first website shown on the first page of a google search. This is done through organic Local SEO strategies. When you’re #1 on the google search engine your website is more likely to get clicked on than any other related website simply because you’re showing #1 on google. This will lead to your website gaining more traffic leading to more sales or interest in your brand and company. Many business owners overlook that fact but it’s a very important thing in today’s online world.
Local SEO Stats
So what does this stat tell us? It tells us that more and more people are searching for services or products at locations near them. Why is this important? Because with Local SEO “YOUR STORE” will show up first in that “near me” search resulting in a higher trust factor for that potential customer making them more likely to click on your website over another competitors.
If you think about this stat it’s kind of crazy. Almost half the internet searches on google are for something local. Starting to see why getting your website on the first page of a local google search is important? That’s a lot of potential traffic to your website, if you use Local SEO to rank on the first page of that google search.
More and more people are shopping online now than ever before. The days of leaving your house and going to a store to buy something are slowly dying, which is why it’s so important if you do have an online store to be ranked on that first page of google. Even if you have a physical store you should really think about putting up your products online as well. With Local SEO it will help customers find stores near them, making yours the most likely to be visited in person.
When someone searches for a service or product online, there’s always an intent behind it. What this stat tells us is that 76% of people who search for a product or service online are more than likely going to visit that store or business within 24 hours. With Local SEO if you’re running a local pet grooming business and someone searches for “pet grooming near me” then there’s a 76% chance they will visit your business in the next 24 hours because they have the intent of getting their pet groomed.
Having reviews on your Google My Business page is also very important. One of the things we do with our Local SEO campaign at OMG Marketing LLC is optimize your Google My Business page and help boost your reviews. When someone looks at a local business on google they usually want to see good reviews before they visit your site or go to your store. If you don’t have good reviews or any reviews at all, it’s possible they’ll move on to the next listing on that local search.
It’s a mobile world we live in, everyone is on the go. This is why part of our Local SEO campaign is to optimize your website for mobile users. If someone finds your website on google search and visits your page on their mobile device and your page isn’t optimized for mobile, they more than likely will exit your website and go to another. With 2x more brand interactions on mobile than anywhere else this makes mobile web optimization very important when it comes to Local SEO.
Yet another reason to optimize your website for mobile use and Local SEO. 28% of people who shop from their phone are likely to purchase from you. However this probably won’t happen if your website isn’t optimized.
10 Benefits of Local SEO
1. Local customers are using the internet to find local businesses on desktop and mobile
Internet is king in today’s online world. No longer are people looking at the yellow or white pages to find local business near them. Almost every kid, teenager and adult has a mobile phone or a desktop computer at home. It’s more important now than ever that your online presence is known using Local SEO to rank higher on google.
- 96% of Computer owners conduct local searches
- 46% of all Google searches are local
- 64% of local customers use search enginges to directories as their main way to find local businesses
- 50% of local mobile searchers look for business information (Like a company’s address or phone number)
- A whopping 78% of local mobile searches result in an offline purchase
2. Local search engine optimization is timely and in high demand
Local SEO is one of the most targeted tactics in digital marketing. This is because it is one of the most proven methods of gaining organic traffic to your website. Everyone want’s to be ranked #1 on Google search however this isn’t an easy or a quick process. Local SEO can sometimes take months to get you ranked higher on Google’s search engine. However it is the best method in the long run as it will result in more traffic and more sales for your business.
3. Local search has the highest conversion levels of all other advertising methods
According to our stat’s above local searches result in a 76% conversion rate. This is because that customer who is searching for your local business or products has an intent to purchase said services or product. This is just another reason why Local SEO is so important. With a higher conversion rate it can literally skyrocket your business to success.
4. Mobile Internet is Growing
More people than ever are using their mobile phones to look up local businesses on Google. Do you think those mobile users are swiping through page after page on Google to find a business they like? The answer is no probably not. More than likely they are clicking on of the websites that show up on the first page of a Google search. By using Local SEO your business could be one of the websites clicked on to convert.
5. Local SEO has a great ROI (Return on Investment)
Now Local SEO isn’t always the fastest way to get traffic to your business however it is one of the most cost effective ways. When compared to other forms of advertisement I.E. (Facebook Ads, Google AdWords, Instagram Ads, PPC Campaigns etc.). While those methods are sometimes faster the amount you have to pay to jam Ads down people’s feeds can add up quickly especially if you aren’t targeting the right people. However with Local SEO the traffic you’re getting is from people who are actually searching for your services or products and are very likely to buy which increases sales. Considering how low Local SEO can cost this is a great ROI.
6. Google My Business Listings are important
Google My Business allows your business to show up not only on Google’s search, but it also allows your business to show up on the Google maps feature. So when someone types in “Local Pet Store” above the web addresses it will show local stores close to them on Google maps, including your business info (address, website, hours, contact number etc.). This is important because it allows your potential customers to find your location and contact info without having to click on any links. Optimizing your Google My Business will also have a good effect on your Local SEO.
7. Local SEO is low cost advertisement
Setting up your Google My Business account is free. Once it’s optimized you can instantly show up on Google’s search engine under local businesses. Unlike other paid advertisement methods like paid ads, with Local SEO for a set amount you can hire a digital marketing agency like OMG Marketing LLC to optimize your website for Local SEO, which will give you organic traffic for years to come. With a lot of paid advertising methods it’s a constant I have to spend this much to make this much, where as with Local SEO sky’s the limit on your ROI since you’re getting organic traffic from Google Search.
8. Only 20% of adults get Ads from Newspapers and Magazines
We live in a digital world. The days of paying to put up an ad in the newspaper is dying. Everyone is online nowadays and the internet is so big it makes it a lot harder to get your business out there. This is why Local SEO plays such an important role in today’s marketing environment.
9. Customers trust online reviews as much as personal recommendations
A lot of the time your online image is your brand. This is because there’s so many options out there today that people want to go with the highest rated option about 91% of the time. Think about it, if you look up a local hair salon for example and you read through their reviews and it’s all 1-3 stars are you likely to get a haircut from that place? Probably not, which is why optimizing your Local SEO with good customer reviews is just as important as getting your business on the front page.
10. Customers rely on the internet to find information about businesses and services in their area
When someone wants to shop for a specific product or look up a local service they no longer go to the yellow pages to look for it. They go on Google and type in what they’re looking for. If you’re not using Local SEO to pop up on that first page search then it’s unlikely that customer will even see your business.
5 Ways to Boost Your Local SEO
1. Set up your Google My Business Page
This is completely free to do, just visit Google My Business and fill out the required information to get your business listed on Google. If you’re not sure how to properly set this up, some companies like OMG Marketing LLC will do this and optimize for very cheap.
2. Create a modern and easy to use website
One of the best ways to get your product or services onto Google is with a clean looking easy to use website that your customers can visit to see what your company is all about. Whether it’s just a simple website that show’s the services you offer with a way to contact you or an online store that you sell your products on, this is very important.
3. Create content on your site
When it comes to optimizing Local SEO on any website, content is king. By content I mean blogs, descriptions of services or products, even the words you put on your front page, all tie into optimizing Local SEO.
4. Keyword Research
When you’re optimizing your website for Local SEO you need to do some keyword research. This means you need to research what words people are typing into Google’s search to find products and services like the one’s you’re selling. Once you know what those keywords are you then need to make sure you’re putting those keywords all throughout your website. This is how Google’s algorithm determines what searches your website should rank on.
5. Hire an affordable Local SEO Agency
Not everyone is an expert at Local SEO and that’s okay. Don’t expect to just watch some videos online and learn how to rank #1 on Google overnight. Sometimes you have to seek out a professional to do this for you. Luckily it’s one of the most affordable and successful ways of getting your business ranked higher.
So why use OMG Marketing LLC for Local SEO?
At OMG Marketing LLC we pride ourselves on our values. We started as a group of friends with over 20 years of combined Digital Marketing and Web Design experience. We like to put our clients first and help them grow their business just like we did ours. If we can do it for ourselves and make a successful business out of nothing, we can do the same for you, and we look forward to helping you and your business on that journey.
We have some of the best proven methods of using Local SEO to rank you higher on Google. In fact with our own company we ranked ourselves on the first page of all of our local cities under “Digital Marketing Agency” in a little under 2 months. How did we do it? It wasn’t simple it wasn’t easy but we were determined to get our new business on that front page of Google Search and we did with our knowledge of Local SEO. WE CAN DO THIS FOR YOU TOO!
Our Track Record
At OMG Marketing LLC we have helped a wide variety of clients get their business ranked higher from Pool Contractors, Lawyers, Commercial Construction Companies, Online Stores, and many more. We keep every client up to date on what we’re working on and the progress that is being made so they can track their journey with us.
So what have we learned? Local SEO is an integral part of today’s online digital business world. The companies that know this fact are the one’s that are showing up #1 on Google’s search engine and getting most of the business. However Local SEO doesn’t have to be a scary thing, even with all the factors that go into it there’s a reason companies like us at OMG Marketing LLC do this for a living and that’s to help people like you get your business ranked higher. Contact us today and we’ll even give you a FREE website audit showing you what’s wrong and what’s right with your website so we can start the process on getting your business ranked #1.