Construction SEO
Call to action form
If you are on this page more than likely you searched for "Construction SEO" and we popped up because we are on the first page.
Get your business seen on the front page of google with our optimized professional search engine optimization. OMG Marketing is a seo company located in Victorville California, providing professional search Engine Optimization services that get results. Ready to get started?
What is Construction SEO?
Construction
SEO (Search Engine Optimization) is a process of optimizing and designing your website so it is visible on search engines when your target audience is searching for a specific service related to your business. Do you want to generate more leads and revenue? You need to start paying attention to how you rank locally to get those leads and increase that revenue.
Local SEO makes sure that your business appears on the first page of any search engine results page (SERP). The first step in doing this is making sure your website is fully optimized. Remember this is an investment that will last a life-time.
10 Reasons Why You should consider Construction SEO.
SEO is a process and definitely doesn't happen overnight. OMG Marketing, a top rated
SEO agency, has worked over the years to design a Construction SEO process that gives results and is highly effective. Below is a step by step process that we employ to our clients to succeed online. Now you need to understand that Construction SEO or SEO in general doesn't happen over night. This can take anywhere from 3-6 months and even longer.
Comprehensive SEO Analysis Of Your Web Site With Technical SEO
The importance of SEO is dependent on all search engine algorithms which rely on more than just optimized content, pictures or
on-page SEO. Before you even consider adding content that is relevant to your customers/client search engines you need to be able to crawl and index your website without any issues. This is the first phase of SEO that's called
Technical SEO.
Below is exactly what you need to ensure that your site can be seamlessly crawled and indexed by search engines as well as optimizing your website to peak performance, so that users have the best experience when they visit your website.
Web Design
The number one issue when it comes to doing local SEO for your website is the actual website itself. Majority of websites that come across are desk are not optimized for SEO and you have to make sure your web design is completed first before you can even think about bringing in organic traffic to your website. Keep in mind that organic traffic turns into clients walking through your door. Anyways, the majority of the time why businesses fail online despite their SEO efforts is that they completely ignore their web design or don't even bother to create a website. This is a big problem and needs to be addressed as soon as possible. You can create the best content in the world, and go step by step on how to do something and throw it up on your website, but it won't do anything if your website isn't up to speed. It will be a complete waste of time.
OMG Marketing invested heavily in putting together a team of experienced web designers and developers who are knowledgeable about SEO and can design websites that are SEO friendly. We help you create custom WordPress themes that are SEO-optimized and built for conversions. Don't let the design of your website negatively impact your traffic online. By working with us we can ensure that you have a website design that is not only optimized for SEO but a website that users can trust and keep coming back to over and over again.
Website Organization
Now from designing a complete user friendly SEO website, OMG Marketing invested in special tools that determine how user friendly your website is. As mentioned before the longer the user stays on the website the better search engines recognize your content as being relevant and useful which makes you rank higher on all search engine platforms. How do you do this? Organizing your website. Making sure you know exactly what you are talking about and implementing strategies such as making the site simple and straight forward along with a beautiful design.
Organizing and being able to navigate to different pages and have fast access to content internally on your website. This ensures and optimizes the users experience and will help the search engine thoroughly index your page as well and deem you credible and worth viewing. Remember, Google isn't going to show some half-crap website if you aren't putting in the time and dedication it comes. After all Google is loyal to its customers and we are all here to understand and get along with these search engines. Being organized is king along with proper content.
404 Errors And Broken Links
Another reason for poor user experience is broken links and
404 errors. 404 errors is a client-side error which occurs when a user tries to access a page that doesn't exist on the server. This happens when you either remove a page or move it without updating the URL.
404 errors are usually caused by broken or dead links and can adversely harm your search engine optimization. At OMG Marketing, we user a special tool called
SEMRush to analyze your website for any broken links and fix them accordingly. This ensures that users have a better experience on your website, they stay longer, and significantly boost the number of returning visitors to your website.
Website Speed
Google recently came out with a update that page speed would be a
major ranking factor, especially for the mobile version of websites. The longest majority of users that wait for a site to load up is 4 seconds. Anything more than that will lead to people clicking off your website. This is why we dedicate time to testing your website, and to ensure that its loading speed is excellent. If your website is running slow, we have techniques in place that we do to make sure this doesn't happen. Upgrading your web hosting, optimizing images and installing a CDN to ensure that we reduce the loading time and this will increase the traffic to your website.
Mobile Optimization
This is 2020. The world has gone mobile. Everyone has a cell phone. It has been revealed that 96% of users performing searches on mobile devices utilize Google. Since 2015 when Google released its mobile-friendly update, making sure your website is mobile as well has been a huge ranking factor. According to Google, more than 51% of smartphone users have discovered new companies, products and services while using their smartphones. This tells you just how much your website needs to be mobile optimized and we ensure that your website is ready for mobile users and if not we can optimize accordingly.
Create or Review Sitemaps
Search engines like Google use
sitemaps
to effectively crawl and index your website properly. These are maps that give search engines a clear navigation to your website and a means to access, crawl and index all your pages.
Our job will be to make sure that we effectively review and implement a site map on your website so that search engines can crawl easily and identify your pages without any issues.
Website Security
Google and other search engines take website security extremely serious. Incidents of security breaches such as websites being hacked can drastically kill your SEO. Search engines want to make that their users are protected at all cost. Websites that are trusted by google need to be running an
SSL.
If there is any indication that your website has a major security issue, it will be de-indexed from search results to make sure their users aren't put at risk. For example if you use a form for subscription purposes and it imperative that your website is secured so that it doesn't risk compromising or releasing personal information to hackers.
When we analyze your website for security we check to see if its
SSL secured
and if not we will install those SSL certificates for you and will examine any security flaws and fix them right away before it affects your SEO.
Google Tools
Google controls about 75% of search engine market share and its only continuing to grow. This is why optimizing your website to be compliant with SEO standards is worth it. Our experts will check to see if your website has been submitted for
Google Search Console. This tool by Google is used to enable it to effectively index billions of websites on its search engine. By submitting your website to Google search console, it will ensure that its thoroughly indexed so that its visible on Google's search engine page results.
We also use Google Analytics to monitor traffic and conversions on your business website. Its important that we determine whether the Victorville SEO strategies we put in place are driving results or if they need modification or improvements.
Competitor Analysis
SEO will be tricky because of what your competition is or isn't doing. How high you rank on a search engine result depends on how competitive your target niche market is.
One of our objectives when it comes to implementing your Victorville SEO strategy is to ensure that you are not only using the right keywords, but also ones that are driving the most targeted traffic to your website. We will analyze your competition to see how well you rank for that keyword to determine what benchmarks we will have to hit in order to rank for that specific keyword. We keep in mind that the domain authority of your competitors and collect other important information to develop a concrete Victorville SEO plan that should go in your favor.
Keyword Research
The first thing we do is identify keywords your competitors use and how well they rank for those keywords. We then dig further to find out what search volume these keywords attract each month and decide whether they are worth targeting.
At the end of this keyword research phase we start to identify a list of keywords that are most relevant to your website and will include keywords that are highly relevant to your business and yield a high search volume to bring more traffic to your business website.
Content Research
Our experts go through your competitors content to identify strong aspects that your website can emulate and improve on as well as the weaknesses that you can capitalize on to surpass competitors in search rankings.
We look at everything from content, structure, length and image quality and how informative or relevant it is. We will check the homepage and other relevant pages such as service pages to see how well the content is optimized and presented. The aim here is to identify what your Atlanta competitors are doing right and where they are going wrong.
We will use our findings to come up with a highly effective Victorville SEO content strategy for your high desert business.
Technical SEO Research
As we mentioned, many of our websites seem to ignore Technical SEO. This gives you an edge over your competition and a better chance to rank higher. However we do not assume that your competition is ignoring the technical aspects of SEO.
This is why we do our research on whether they are employing the strategies required for an effective technical SEO strategy. We look at various factors such as mobile optimization, website security, navigation, and among other aspects that your competitors are taking for grated and this will ultimately give you the competitive edge.
Link Research
A rich and high quality back link profile is a major ranking factor, especially with Google. One way to know where to get back links from is by finding out who is linking to your competition. We analyze your competitors back link profile and identify link opportunities that will help boost your websites authority.
Local SEO in Victorville
Local SEO entails optimizing your website for your local audience whether it be in Victorville or nationally. If you operate a local business in Victorville such as a restaurant, dental or real estate business it makes more sense to target local customers opposed to a global audience.
According to Google, 1/3 of all searches are location based which means that a third of people use Google search for local information, products and services.
Going local with your SEO makes it easier to compete and ensures that you target the right customers for your business. Local customers need to know what your business is about and how they can find you offline. Local SEO Services in Victorville will help increase your sales by targeting those customers in your local area.
Check Existing Listings for NAP (Name, Address, Phone) Consistency
Search engines rank websites high on their results page that are believe to be the best source of credibility and as a business you can make sure this credibility by making sure your NAP (Name, Address and Phone number) are consistent across all platforms. When search engines such as Google or Bing are retrieving your business information you don't want to have two different addresses or phone numbers in different listings. Not only does this confuse all search engines but it may also hinder your relationship with potential customers as they may drive to your previous location if you did not ensure that your listings were consistent.
We have tools that utilize to check your existing listings for NAP consistency. We ensure that critical information about your business is consistent across all platforms. This is a SEO strategy that is often overlooked but very crucial. NAP consistency does not confuse the search engines and makes your business more credible and trustworthy therefore ranking higher on local searches like the Google map pack.
Add Your business To Niche Specific Listings
If you want to expose your business on as many places across the web. OMG marketing will help you add your business to niche-specific listings that are relevant to your business services.
This is a great way to build authority and relevance with search engines. This means that whenever people search for services or products related to yours, your business will rank higher because of the authority and relevance you have built by adding your business to these niche specific listings.
Optimize Your Google My Business
OMG Marketing will optimize your
Google My Business
so that your customers can find you easily. Its by far the most relevant listing for Local SEO on the internet. If your Google my business is optimized with having high volume of consistent and relevant listings your business may rank on Google's Local 3-Pack which could increase the traffic to your website and also increase the amount of leads and sales your business acquires.
On Page SEO
On-Page SEO is a process of optimizing individual pages on your website in order to rank higher and bring more relevant traffic to your website. Optimizing these pages means you are assisting search engines in understanding your web pages and content better. Businesses have targeted local keywords in their niche and have been able to achieve high rankings by solely focusing on perfecting their on-page SEO.
URL Structure
Search engines as well as website users love links that are simple, short and comprehensbile. Google specifically uses links to understand what your content is about. Thsi is why link optimization is important with SEO as well.
OMG Marketing will optimize these website URL links so that they are shorter, keyword rich and readable to search engines.
Title Tags and Meta Descriptions
Title Tags and Meta-Descriptions are clickable headlines that most users will see on a search engine result page. Their purpose is to provide a short, accurate description of the pages content and its super crucial because they are what is displayed on a search engine results pages (SERPs), web browsers and social media networks. It is important to consider the length of title tags so they display properly on SERP, front loading your keyword without overtiring it, and giving every page a unique title tag. By optimizing your title tag you are compelling users to click on your website pages which will increase your click through rate which can result in higher ranking ability. At OMG Marketing we will make sure all title tags are optimized for higher click through rates and conversions.
Keyword Placement
After doing keyword research and creating a final list of relevant keywords we help you populate your pages with those keywords in a efficient manner. We place the keywords in strategic positions on your website so that search engines can recognize them. Being credible SEO experts in Victorville we take caution not to over stuff your website with too many keywords which runs the risk of you being penalized.
ALT Text
Search engines like Google use images just as much as text to understand your content and decide whether they are relevant to users search engines. We will optimize your images with
ALT text
that contain the right keywords so that search engines can comprehend your content efficiently.
Content
Quality content is the best when it comes to SEO with long-form content. This ensures that your content is SEO friendly and OMG Marketing will implement the following strategies:
Static Pages
Static pages are those pages on your website that you hardly change. This includes "About Us" and Services pages. We will help your users fully familiarize themselves with your business by writing these pages in a clear manner.
Blog
To make sure your business is blog authoritative we will write long form content that is populated with the right keywords so that you can attract back links and drive a substantial amount of traffic to your website using your blog.
Link Structure
External Links
External links are pages from different websites that often help users find more information if its not on your website. These are crucial for on-page SEO since they improve your sites credibility if you link out to an authoritative website which can result in your content and website pages to rank higher. We will help eliminate any links external links that are poor quality or banned websites.
Internal Links
Internal Links are those tat go to different pages on your website An example would be a link on your "About" page that leads to your "contact" page. Internal links help pass link juice to different parts of your website and enable this to be crawled and indexed more effectively by search engines.
Off Page SEO
On-page SEO revolves around optimizing your content for all search engines. Off-page SEO are actions that you take on your website to make sure its credible, authoritative and relevant to your website through search engines.
Backlinks
Back links are links coming from another website to your website. When another website or people link to your content it usually means that its high quality and that you are credible in your business niche. A rich and diverse back link profile is the most important ranking factor on the search engines such as Google.
Creating Engaging Content
Other websites are willing to link to your content if they believe its extensive, engaging and unique. This helps you create highly informative and engaging content that will give other websites a reason to link to your content so that it can give a boost to your back link profile. Web users will also be more than willing to share this type of content via social media and increasing exposure with social share signals, link opportunists and traffic to your website. This leads to more conversions overall.
Email outreach to Influences and Bloggers
After creating your great content its important to get this content out to influences or bloggers. We will get the word out by creating an effective email outreach program asking bloggers and other influences in your niche to link to your content. This proven email outreach strategy will be able to increase the number of back links to your site.
Guest Blog Posts in Your Niche Industry
Guest posting is a super effective off-page SEO strategy. OMG Marketing will create engaging and extensive guest post on industries and high authority websites specific to your business. We then use this opportunity to link back to your website which builds authority, relevance and credible to the search engines.
SEO Optimized Social Media Content
Creating a successful Victorville SEO strategy takes time and effort. Dealing with the wrong SEO agency who employs Black Hat SEO techniques could cost you time and money.
Black Hat SEO techniques provide short term success but in the long term you are exposing your website to getting penalized by all search engines which mean having your website indexed from all search results.
This is why its important to do extensive background research and settle with an SEO agency that employs White Hat SEO strategy. White hat SEO techniques are natural and organic. It doesn't exposure your website or run the risk of penalty by Google and all other search engines.
Why Go With OMG Marketing?
We are a credible and experienced
California SEO Agency and have positioned ourselves as one of the most trusted White Hat SEO Agencies in Victorville. Just ask
Better Business Bureau,
UpCity, or the
chamber of commerce. Our company has helped many businesses build lucrative online businesses using our proven SEO tactics and techniques. We specialize in
Web Design,
Social Media Marketing, Google
Pay Per Click, and
Search Engine Optimization.
OMG MARKETING
Get Your SEO Audit Report
OMG MARKETING QUOTE TOOL FORM
Request A Quote
Need a quote on a re-design or a new project? Give us a bit of detail on your project and let us help!
