HVAC companies

HVAC Companies SEO and Digital Marketing for 2022

Sample Design Layout — Hesperia, CA — Omg Marketing

The more website traffic on an HVAC company's website, the more leads it generates. Improve your HVAC website's visibility and rank at the top of online search results through search engine optimization (SEO).     


Customers searching online for HVAC contractors want to find out what they need quickly. 97 percent of people learn about a local business online more than anywhere else, and 75 percent never click through to the second page of search results.


SEO is an important component of digital marketing and can help your HVAC business to reach the top spot to generate more leads and attract more customers.


Are you looking to grow your HVAC business? Let Us Help.


Why should HVAC companies invest in SEO?

By optimizing HVAC websites for organic search results, you can ensure users click on your website and your company ranks highly.


The user sees organic results, paid ads, and featured snippets when they perform a Google search for “air conditioning” or “ac repair.” Google organic results are ranked by an algorithm that takes many factors into account, making an SEO campaign strategy very important.

Conduct a Competitive Analysis of HVAC Digital Marketing

Are you aware that 81% of B2C shoppers conduct online research before they purchase? How is your company positioned online?


Your heating and cooling business is not the only one in your city. You need to perform a digital competitive analysis to fully understand how much time, money, and resources you should devote to your HVAC digital marketing campaign:


  • Analyze your website and identify areas for improvement
  • Analyze search engine real estate and social visibility
  • Analyze the digital assets used in the buying funnel (blogs, videos, team pages, etc.).
  • Examine how you present your services and value proposition, including how you and your competitors push potential customers through the sales funnel
  • Identify and implement online advertising strategies across various channels
  • Analyze your employee and customer feedback, including your online reputation


Make Your Website Mobile-Friendly

More than 64% of searches for HVAC services occur on mobile devices. The mobile version of your HVAC website must be just as good as the desktop version for Google to rank it correctly. Since Google maintains a mobile-first index, if the mobile version isn't as good as the desktop version, you'll lose your rankings.


An HVAC digital marketing campaign will be successful if you have a mobile-friendly website.


Optimize Your Website for Conversions

Your entire purpose of investing in an internet marketing campaign is to increase sales. You need your website to be conversion-friendly, so potential customers can pick up the phone and call you or fill out a form to send you a message.


Having a well-designed interface can increase conversion rates by 200%-400%. What does this mean? Conversion-friendly websites have:


A visible phone number at all times

The site includes multiple forms of contact

The user is prompted to act by subtle design elements


Optimize Your Website for Speed

The performance of your website depends on several factors, including site speed.


If you think about it, how often do you leave a website on your phone or computer because it takes too long to load?


Most of the time, I'm sure.


Even a one-second delay in page response can result in a 7% reduction in conversions (form submissions and phone calls) and:


47% of consumers expect a web page to load in less than two seconds

Consumers abandon websites that take more than three seconds to load 40% of the time

Build a fast website, that's the bottom line. If you don’t know how, ask us!


Develop a Plan and Implement It

It's time to build your website and analyze your competitors so that you can create an actual marketing plan (or work with a marketing company). HVAC digital marketing campaigns should be backed by research and data, regularly tracked and measured, and optimized as needed.

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Take Control of Your Local Search Listings

Your internet marketing campaign's success is not solely determined by what your website says or how fast it runs. Offsite factors, such as your local search listings, provide valuable information about:


  • Your business's location
  • Services you provide
  • Your contact information (address, phone number, etc.)

Are you looking for HVAC leads? SEO is important for HVAC marketing - 97% of people search for HVAC services online


HVAC contractors need to claim their local search listings on these platforms, as it builds credibility with Google:


  • Google My Business
  • Facebook
  • Yelp
  • Thumbtack
  • Yellow pages
  • Angie’s List
  • HomeAdvisor
  • BBB


Create Social Media Profiles

HVAC contractors won't get hundreds of leads from Facebook each month through social media marketing -- the value lies elsewhere. Using social media for heating and cooling clients means:


Get reviews (get as many as you can!)

Energize your fan base by running campaigns

Increase Facebook traffic

Promote new products and services

Brand your company with personality

Prove that you're a real company with real employees and exceptional customer service


Make Content Marketing a Priority

Creating and distributing valuable, relevant, and consistent content is an effective way to attract and retain a clearly-defined audience, as well as drive profitable customer action.


A content marketer creates, publishes, and shares web pages, blogs, videos, images, social media posts, and other content to promote a company's products and services.


You can display your newest products, show off your team, and show off your company profile videos on your website as part of an HVAC digital marketing campaign. You can publish anything and everything you want on this platform!


To maximize your search engine real estate, HVAC companies must invest in both content marketing and search engine optimization.


Make Local SEO a Priority

Have you ever wondered why your competitors appear in maps listings while you don't? The answer is local SEO.


The process of optimizing your website, business listings, and social media accounts for local search results on search engines is known as local SEO. Your website has the best chance of ranking in the Google maps listings and the top three organic search results if you combine local SEO and content marketing.


An overview of local SEO services is as follows:


  • Analyzing local competitors
  • Monitoring and building local citations
  • The localization of website content
  • Managing Google My Business (GMB) and optimizing it
  • Publishing localized website content
  • Monitoring your local SEO campaign
  • Optimizing your local SEO campaign


Experiment with Google Local Services Ads

When someone searches for your services on Google, you'll see Google's Local Services ads at the top of the search results. Unlike traditional paid search ads, you target by services instead of keywords.

Improve your page speed:

Respond to Reviews When You Receive Them

A company's HVAC internet marketing campaign is not complete without online reviews, the new form of word-of-mouth referrals. We recommend getting as many online reviews as you can in as many places as possible. Here's why:


90 percent of consumers read reviews online before visiting a business

Online reviews are as trusted as personal recommendations by 88% of consumers

According to 72% of consumers, positive reviews make them more likely to trust local businesses


Asking for more online reviews is the best way to get more. Sounds simple, doesn't it? However, it's frequently overlooked. The most common reason HVAC contractors do not have any reviews on Google or Facebook is that they do not ask. It is that simple.


Don’t have time to manually ask every customer for reviews? There are ways to automate this process, post-service.


Add a Blog to Your Website

In addition to enhancing your HVAC digital marketing campaign, it will increase the chances of ranking higher in search engines.


What would you be willing to pay to get more customers for your business? For virtually nothing, blogging is a great way to market your heating and cooling company and services.


THE FOLLOWING HVAC BLOG IDEAS CAN HELP YOU START:

  • Topics related to the season, like why an air conditioner buzzes
  • Money-saving tips for home heating during the holidays
  • Topics related to your company, such as hiring a new employee or participating in a community sponsorship program


These are just a few to get you started. Do you need more suggestions? Send us a message and our team of SEO and content marketing experts will be happy to help!


Participate in Pay-Per-Click Campaigns

Pay per click (PPC) for HVAC companies puts your company at the top of search engines instantly. For heating and cooling companies, it's a pay-to-play system that's also highly scalable, which is why it's so beneficial.


Pay-per-click marketing is recommended for the following reasons:


  • You can turn off and on PPC campaigns whenever you want
  • PPC campaigns are highly scalable, allowing you to adjust your ad budget as you please
  • A PPC campaign generates visits from qualified visitors who are highly likely to request a service, including after hours and holidays


Build an Email List and Invest in Email Marketing

HVAC email marketing can be highly effective for growing your business. There is no denying that. Not every person who fills out a form on your site will become a customer.


However, this doesn't mean they're lost forever. Rather than having visitors opt-in* to your email marketing campaign, add a checkbox to your contact forms.


You can use email marketing to nurture unclosed leads and keep in touch with past customers, and it can be automated!


*The direct opposite of unsolicited email is opt-in email marketing, and opt-in email marketing is much more effective than unsolicited email marketing.


Create Videos and Invest in Video Marketing

There has been more video content uploaded to the web in the past 30 days than there has been on TV in the past 30 years.


Wait, what? Let's talk about it again.


More video content has been uploaded to the web in the past 30 days than has been uploaded to TV in the past 30 years.


Wow.


WHY ARE VIDEO MARKETING CAMPAIGNS IMPORTANT FOR HVAC DIGITAL MARKETING?

Companies that use videos in their internet marketing experience a 27% higher click-through rate (CTR) and a 34% higher web conversion rate than those that don't.


As a result, video can:


  • Boost your SEO efforts
  • Improve your SEO by increasing customer engagement with your website
  • Put a face to your brand


Monitor the Performance of Your Website Monthly

The value of HVAC digital marketing campaigns must be understood in every aspect, just as with any marketing strategy. Talk to your online marketing company's dedicated account manager every month about what's been done, what's been happening, and how you're doing.


Making poorly-informed decisions when predicting revenue at the end of the year and planning growth strategies for the following year is the result of not knowing whether your investment is working for you or against you.


Track, Test, Tweak & Repeat (TTTR)

OMG Marketing lives by the TTTR mantra. TTTR stands for Track, Test, Tweak, and Repeat.


The breakdown is as follows:


Track

You can track the performance of your website using analytic tools, keyword tracking tools, etc. By giving you a baseline for data, you can measure the true success of your campaign.

Test

For successful marketing campaigns, you should test variations of the strategy to determine what works and what doesn't. Strategy B performs 350% better than Strategy A, but Strategy C performs 120% better? Tests will reveal that Strategy C wins-but you wouldn't know it until you do them.

Tweak

Improve your campaigns' performance and results by tweaking and optimizing them continuously.

Repeat

Improve your campaigns' performance and results by tweaking and optimizing them continuously.

OMG Marketing Can Improve Your HVAC Company's Online Presence:

OMG Marketing invested heavily in putting together a team of experienced web designers and developers who are knowledgeable about SEO and can design SEO-friendly websites. We help you create custom WordPress themes that are SEO-optimized and built for conversions. Don't let the design of your website negatively impact your traffic online. By working with us we can ensure that you have a website design that is not only optimized for SEO but a website that users can trust and keep coming back to over and over again.

 

Apart from designing an SEO-friendly website, OMG Marketing uses tools to determine user-friendliness. As we mentioned already, the longer users stay on your website, the more search engines recognize your content as being relevant and useful and this makes you rank higher on all search engine result pages (SERPS).

Why Choose OMG Marketing?

We are a credible and experienced California SEO Agency and have positioned ourselves as one of the most trusted White Hat SEO Agencies in Barstow. Just ask Better Business Bureau, UpCity, or the chamber of commerce. Our company has helped many businesses build lucrative online businesses using our proven SEO tactics and techniques. We specialize in Web Design, Social Media Marketing, Google Pay Per Click, and Search Engine Optimization.


Let Us Position Your HVAC Company for Success! Request a Quote Today.

Testimonials.

"Could not be any happier with this marketing company. They put the customer first every time! So friendly and great to work with! They have a very talented team of web developers and social media marketers. I would recommend and HAVE recommended them to so many others in the High Desert. They do not work with competing companies in your industry while working with you and are always on top of communication. Thank you OMG Marketing for all your help :D"


— Precision Blueprints & Printing

"Joseph and team really put together a great website for me. They've done their best to get through some issues and make it right. It's been very much appreciated. Thanks!!!"



— Nuno Maio

"I have worked with the OMG Marketing team for over six months now and the service they provide has been excellent. My account manager (Christopher) has really helped me get the company listed higher in the rankings and increase our overall online presence. He has really helped secure our social media campaign - reducing costs and increasing clicks. At the end of the day they truly know how to provide a professional service and made our company feel like we were talking to one of our Family/Friends."



— Michael Wells

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