What is Plumber Search Engine Optimization (SEO)?

Plumber search engine optimization (SEO) refers to the sets of methods, techniques and principles you apply to optimise your plumbing website for better performance in organic search results. The aim of plumber SEO is basically to ensure that your plumbing website ends up on the top of search engine result pages. Our SEO agency assures you get a customized SEO strategy that fits your needs!

An important step of several phases involved in plumber search engine optimization (SEO), requires the development of an effective strategy for its full implementation. Having a plumber SEO strategy gives you a clear idea of the different SEO elements and how to apply them into your online marketing efforts. Every SEO strategy typically comprises proper keyword and key phrase optimization, improving user experience on your plumber website, local SEO, social media optimisation and lots more. Our SEO company ensure we create a custom strategy for your business.

Your Plumbing SEO efforts revolve around the proper use and placement of relevant plumbing related keywords. These terms play such a crucial role, that without it your plumbing SEO efforts will not be as effective. If you truly want to reap the benefits of organic search results, you need to understand your audience and target them properly. What works best for professional services such as plumbing, is for you to use localized keywords. A smart SEO move to increase your chances of success would be to combine your plumbing keywords with your specific service area(s). Of course, proper keyword optimization begins with;

Keyword research is typically the first step of any authentic plumbing SEO effort. It is the process of discovering and analysing the exact search terms related to plumbing that web users input into Google's search icon. You can easily find the right plumbing related keywords using a variety of tools available online such as Google keyword planner, SEMrush, Ubersuggest etc. After identifying and noting down the keywords people use in relation to plumbing services, the next step Is for you to optimize them in your plumbing website. Below are the ways in which you can successfully integrate and optimise your plumbing service-related keywords for Google.

Dedicating a section on your website for your work photographs and videos gives customers a brief insight into your working process. These photos and videos convey a strong message to visitors what they expect to get when they hire your plumbing service.

More and more web users are performing searches on their tablets and smartphones. This means that your plumbing website has to be easily accessible and compatible on multiple devices. There are several online tools you can use to check the performance of your website on mobile devices.

Local plumbing SEO.

Local SEO services is a subcategory of search engine optimization. It refers to the optimization of your plumbing website to receive traffic from local organic searches. Local SEO enables you to market your plumbing website to potential customers in your local service area. Local SEO entails more than just optimizing your website for local phrases and terms. It is an all-encompassing process whereby you do the needful to appear on the search engine result pages of your target local audience. Here are some important Local SEO tactics you can implement:

To perform well in local searches, it is important for you to optimize your website using local keywords. For instance, optimising and including local area terms like; 

[Your city] plumbing - (i.e. Atlanta Plumbing)

Best plumbing service in [Your city]

[Your city] plumbing services

You can optimise such terms in every content you write particularly in the title tags, headers, meta description, URL and body.

Local link building is also a great way for you to get traffic from an audience within your locale. You can achieve this by offering a discount on plumbing services during special occasions, sponsoring prominent local events, making donations to various organizations in the local community and so on. Getting involved in endeavours within your local community generates publicity on authoritative local websites or digital publications which in turn generates inbound links back to your website.

The Name, Address and Phone Number or NAP of your plumbing business makes it easy for search engines and potential customers to find you. Google recognizes the need to provide users with accurate information because they are most likely to act on it- like driving down to the address (of your physical location) or calling the address of a plumbing service agent. This means that your business NAP has to always be complete and consistent across all platforms, otherwise you will be penalised with low rankings on the result pages. Ensure that you manually manage all your business listings or use any of several top tools such as MOZ Local that can help you to easily track and detect inaccurate, duplicate or inconsistent listings.

To generate business citations (which are online mentions of your business on other websites), you need to add your plumbing business on top online local listings and directories. This helps to validate your business and build your brand's credibility, which plays a huge role in how search engines will rank your website. You can list your plumbing business on online directories such as Angie's List, Home Advisors and My Zip Plumbers. To make the process more effective, be sure to list your business website on directories specific to your service industry.

You cannot underestimate the immense value of having a social media presence for your plumbing business. Creating and actively maintaining a business social media page allows you to easily find link building opportunities. On social media, you can also reach your ideal audience through targeted paid marketing, which will result in new leads and prospects. Proper optimization of your social media pages can boost and increase your social signals which have a strong connection to increase in search engine rankings.

If you want to attract new customers then creating a regular website is not enough. There is more to it. As an online representation of your plumbing business, you need to ensure that it delivers on all criteria including usability, accessibility, function, value and usefulness. Accomplishing this task requires you to have an all-encompassing and effective digital marketing strategy that places your web platform in the good graces of Google's algorithm and lead to Higher rankings on result pages.