Roofing SEO

The optimization of your roofing website for better performance on Google or any other search engine would require the development of an effective strategy. This strategy consists of the various SEO components which are all very crucial for its effective implementation in your online roofing marketing efforts.

Keywords will always remain part and parcel of search engine optimization. Keywords as a vital component of your roofer SEO efforts need to be taken seriously as its use can either promote or defeat the entire purpose. Of course, its optimization can only begin with;

Keyword research is usually the first step to any effective SEO. As a process, it provides you with those keywords that people use often to find a roofing service. Keyword research is a relatively easy step of the process and requires you to create an extensive list of terms that matches your roofing service and subsequently using premium or free keyword planners to determine which are high performing or not. Some of these keyword tools provide you with essential metrics on the performance of each keyword. This enables you to select the best-performing key phrases which can improve your roofing website's organic search ranking. The less competitive keywords are fairly easy to rank for- through regular methods of optimization, while the more competitive keywords will require a more aggressive yet tactical means of implementation.

All your SEO efforts would be in vain if a web visitor who has an interest in your roofing services cannot find or get in touch with you. As a general rule of thumb, your location and contact information should be visibly displayed on your homepage. This does not only make it easier for web users to contact or locate you but also improves their experience using your roofing website. 

As a service provider concerned with roofing installation, repairs and maintenance, you need to be within reach of your customers. This means that your major concern is your roofing website showing up on local search results of your service area. To achieve this, your Local SEO is imperative and below are some ways to implement it. Keep reading to learn how OMG Marketing, a top rated SEO agency call help your with your local SEO optimization.

Local Listings or directories are vast online catalogs of service providers in different areas of specialization. Every major city or town has a local listing you can add your roofing business to, depending on your service area. Typically the listing includes your business Name, Address, Phone Number and a link to your roofing website. This local listing can help to increase awareness on your roofing business, generate new leads and customers. Most importantly, they help to generate business citations for your roofing business. A business citation is any mention of your roofing business on an authoritative website. Such mentions are positive signals which can improve your local search rankings. Remember, that Google will first examine the relevance of the pages linking to your site, in order to determine which keywords to rank your business for. Therefore, it is important for you to add your business on an industry-specific directory like Angie's List and Owens Corning as it will have a positive impact on your search rankings.

NAP is an acronym for Name, Address and Phone number. These are three essential pieces of information related to your roofing business. They are what you use on online local listings and directories. The consistency of these details influence your local business listings and ranking on local search results. This means that having an inaccurate, inconsistent or incomplete NAP can confuse search engine crawlers, and negatively impact your site's ranking performance. To easily manage your roofing business NAP on different listings, you can use an online application such as MOZ local, which can help you to check for incomplete, duplicate and inconsistent listing.

As a roofing business, you want your website to show up on Google's coveted local map packs and business listings on the result pages. Maximizing the features of your Google My Business enables you to add rich information about your roofing business, that earns you a spot in the top 3 of the local map pack and increase your visibility to customers. Additionally, you should add pictures and videos to your listing, business hours, call-to-actions (like “Call Now”), and encourage customer reviews on your services. All of these are taken into account by Google and influences how your business appears in these sections.