San Bernardino SEO
Finding a credible San Bernardino SEO agency will ensure your business is available for potential customers to see your business at the top of all the major search engines such as Google. Getting to the top of the search engine rankings can be frustrating you if you don’t find an agency that doesn’t understand what they are doing. With search engine algorithms constantly changing, many small and medium-sized businesses find it hard to keep up. This is why it is crucial that you hire a competent SEO agency like OMG Marketing. We have mastered the art of delivering a substantial amount of targeted traffic to business websites that will convert to paying customers.
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What Is SEO
SEO (Search Engine Optimization) is the process of optimizing and designing your website to be visible at the top of the search engine results without having to pay for advertisements that automatically get you to the top. SEO ensures that your business does not merely appear in search results but on the first page of the search engine results (SERPs). As you realize, optimizing your business website is an investment that will last a lifetime.
What Does Your Business Need SEO In San Bernardino
Businesses in San Bernardino CA have been battling with the dilemma of whether they need SEO or not. The truth is that if you hope to reach a wider customer base through an online channel, and you are looking to grow your business SEO would be needed. SEO is predicted to grow as most businesses will be spending close to $80 billion on SEO services by 2020.
Our San Bernardino SEO Process At OMG Marketing
SEO is a process and doesn’t happen overnight, over a week, or even a month. It takes month on end depending of your field of work. OMG Marketing has worked over the years to design a San Bernardino SEO process that is result-oriented and highly effective. Below is a step by step tutorial on what needs to happen to grow your SEO and succeed online:
Technical SEO And What You Need
This whole aspect of SEO is depending on the search engine algorithms which rely on more than just optimizing content or on-page SEO (keywords etc.) Search engines need to be able to crawl, index and interpret your website without any problems. This is the first phase of SEO which is called Technical SEO.
Below is exactly what you need to accomplish to ensure that your website can be ranked. Optimizing your website to its peak performance is so vital for your business and so that users have the best experience when they visit your online storefront.
One reason why a lot of businesses don’t have success with SEO despite their efforts is that they ignore their online presence. They don’t understand that their website is a huge part of their success and this is how customers see them for the first time. You can create the best content in the world, and build all the back links and domains you want, but if your website isn’t designed to make it easy on the eye of your users who visit your website. It really doesn’t matter.
OMG Marketing has invested heavily in putting together an incredible team of experienced web developers who have knowledge in SEO, and who can design websites that are SEO friendly. We will help you create custom WordPress themes that are SEO-optimized and built for conversations. Do not let the design of your website negatively impact the traffic that is coming to your website. Working with us, we ensure htat you will have a website design that is not only optimized for SEO, but a website that will attract the average consumer and getting them to come back to your business.
Clean And Simple Website
Apart from OMG Marketing designing an SEO friendly website. We also use tools that determine user friendly interfaces. As we mentioned already, the longer users stay on your website, the more search engine recognizes your content as being relevant and useful. This will get you to rank higher in the search engine results pages also known as SERPs.
How do you get users to stay on your website longer? By organizing your website in a manner so that it is easy to navigate to different pages and access content internally on your website. This will ensure optimal user experience and force the search engine to thoroughly index your pages as well as its credibility and usefulness to users.
Broken Links And 404 Errors
A big reason how websites get their rankings lowered on Google or any other major engine is poor user experience. This is due to broken links and 404 errors. A 404 error is a client-side error which occurs when a user tries to access a page that does not exist on their server. This happens when you either remove a page or moved it without updating the URL accordingly.
404 errors are usually caused by broken and/or dead links an can harm your SEO. OMG Marketing, we use special tools such as Screaming Frog SEO to analyze your website for any broken links and fix them accordingly. This will ensure that users have a better experience on your website, and stay longer which will boost your SEO.
Website Speed Is Important
Google announced that page speed is a major ranking factor in their algorithm. Without having your page optimized and fast your Google ranking will tank. The longest majority of users wait for a website to load is four seconds. Anything more than that leads to them clicking off and eventually leading to losing sales. That is why we dedicate the time to test your website and to ensure that its loading speed is excellent. If your website is running slow and you have techniques in place that we employ such as upgrading your hosting, optimizing your images, and installing a CDN to ensure that we reduce the loading times and increase the traffic on your website.
Mobile Optimization Is Key
The world in 2019 is a cell phone world. Majority of people look at websites through their phones and its growing faster than anyone could ever imagine. Since 2015 Google has released its mobile-friendly update. Making your website mobile friendly is a huge ranking factor. Additionally more than 51% of smartphone users have discovered new companies, products, and services while using their smart phones.
This tells you just how much your website needs to be mobile optimized. We are in 2019 and everything is through your cell phone now. OMG marketing checks to ensure that your website is ready for mobile users and if its not, we optimize it accordingly.
Website Security And SSL
Google and all other search engines take website security very seriously. Incidents of security breaches such as websites being hacked escalates and search engines want to make sure that their users are protected at all costs by being referred secured websites to their users.
If there is any indication that your website may have a major security issue, it will be de-indexed from search results to ensure that user security needs are not put at risk. For example, if you use forms of subscriptions on your website, it is imperative that your website is secure so that you do not risk compromising or releasing personal information to hackers.
We check to see if your website is SSL secure and if not we will install those SSL certificates for you. We will also examine any security flaws and abruptly fix them before it affects your SEO.
Local SEO In San Bernardino
Local SEO optimizing is for your local audience whether it be in San Bernardino or nationally. If you operate a local business in San Bernardino such as a restaurant, dental company or a pool company, it makes more sense to target local customers opposed to a global audience.
According to Google, 1/3 of all searches are location based. This means that the third of people that use Google local search are searching for information, products and services.
Going local with your SEO makes it easier to compete and ensure that you are targeting your right customers for your business. Local customers need to know that what your business is all about and how they can find you. Local SEO in San Bernardino will help increase your sales by targeting those prospective customers in your local area.
Existing Listings for NAPs (Name, Address, Phone)
Search engines rank websites higher on their results page that they believe are most credible. For a business, you can ensure this credibility by making sure your NAP (Name, Address, and Phone) are consistent across all platforms.
Not only does this confuse search engines but it may also hinder your relationship with potential customers as they may drive to your previous location if you did not ensure that your listings were consistent.
We have tools that utilize to check your existing listings for NAP consistency. We ensure that critical information about your business is consistent. This is an SEO strategy that is often overlooked, but extremely important.
Add Your Business To Listings
If you want to expose your business on as many platforms as possible across the web. You need certain tools. At OMG Marketing we will help you add your business to niche-specific listings that are relevant to your business and services.
This is a great way to build authority and relevance with all major search engines. This means that whenever people search for services or products related to yours. Your business will rank higher because of the authority your website puts out.
Utilize And Optimize Google My Business
OMG Marketing will optimize your Google My Business so that customers can easily find your business. If your Google My Business is optimized in conjunction with having a high volume of consistent and relevant things; your business may rank on Googles Local 3-pack which will increase traffic to your website and also increase leads and sales through your business.
Local Link Building
One way to build your website authority and credibility in your local area is by building a back link profile that contains links from .org, .edu, and .gov sites. We will find local link opportunities for your business in San Bernardino through our community relations such as collaborating with non-profit organizations, press releases, and features on local media outlets. By obtaining these types of back links, you are signaling to search engines that your website is relevant and authoritative. These facts will increase your rankings in your local area.
On Page SEO
On Page SEO is the process of optimizing each individual page on your website in order to rank higher and bring more relevant traffic to your business website. Optimizing these individual pages are assisting search engines in understanding your web pages and content better. Businesses have targeted local keywords in their niche and have been able to achieve high rankings by solely focusing on perfecting their On Page SEO.
Title Tags And Meta Descriptions
Title tags and meta descriptions are the clickable headlines that most users will see on a search engine result. Their purpose is to provide a short and accurate description of a pages content and are crucial because they are what is displayed on search engine results pages (SERPs). It is important to consider the length of title tags so that they display on SERPs, front-loading your keywords without having any issues. By optimizing your title tag, and meta tags you get users to click which puts you higher on the result page. At OMG Marketing we will ensure that all your title tags are optimized for higher click rates and conversions.
After keyword research and creating a final list of relevant keywords we help you populate your pages with those keywords which will bring your content to life. We place the keywords in strategic positions on your website so that search engines can recognize them. Being credible SEO experts in San Bernardino we take caution not to over-stuff your website with too many keywords as this will penalize your website.
Quality content is important when it comes to SEO. Long form content is one of the best ways to write content and rank higher on Google.
External Links and Internal links are vital to your business website. Throughout your website there are two kinds of links that help boost on page SEO. External links are those originating from your pages to a different website. They are crucial for on page SEO since they improve your websites credibility if you link out to authoritative websites which can result in your content and web pages that rank higher.
Internal links are those that go to different pages on your website. An example would be a link on your “About" page that leads to your “Contact" page. Internal links help pass link juice to different parts of your website and enable it to be crawled and indexed more efficiently by search engines.
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