47 Must-Know Social Media Holidays for Your 2023 Content Calendar

From major events like Christmas and New Year's to more niche celebrations like National Pizza Day, there are endless social media holidays to choose from. Here are some of the most popular and trending holidays for 2023.

Using social media holidays can significantly improve your brand's online presence and engagement. Consumers are more likely to engage with brands that have a human and relatable personality, and using holiday-themed content is an excellent way to achieve that. Seasonal and holiday content creates an emotional connection with the audience, which can increase customer loyalty and foster long-lasting relationships.

Furthermore, social media holidays allow you to stand out from your competitors and showcase your brand's creativity. By preparing well in advance and delivering quality holiday-themed content, you can establish yourself as a leader in your industry and drive more engagement and traffic to your social media accounts and website.

For example, if you're a coffee shop, you could create a series of posts leading up to National Coffee Day, highlighting your unique blends or offering a special discount for customers who visit on that day. Or, if you're a clothing brand, you could run a social media campaign during Pride Month, featuring LGBTQ+ models and donating a portion of profits to LGBTQ+ organizations.

Social media holidays can also have a considerable impact on consumer purchasing decisions, especially during peak holiday seasons. According to a survey by Deloitte, social media influences over a third of all holiday purchases. With this in mind, you can leverage social media holidays to drive more sales and revenue for your brand.

For example, during the holiday shopping season, you could run a Cyber Monday promotion on your website and social media channels, offering a discount code for customers who make a purchase that day. You could also create gift guides or holiday-themed product collections to make it easier for customers to find the perfect gift for their loved ones.

Ultimately, social media holidays provide a unique opportunity for brands to connect with their audience, showcase their creativity, and drive engagement and sales. By incorporating these holidays into your social media strategy, you can take your brand's online presence to the next level.

Social media holidays have become a crucial part of any brand's marketing strategy. With so many holidays to choose from, it's essential to know which ones to focus on and how to create engaging content that will capture your audience's attention. In this article, we'll explore some tips and techniques that will help you create eye-catching social media posts that will wow your followers.

One of the most critical aspects of creating engaging content is staying true to your brand's voice and image. Your holiday-themed posts should align with your brand's personality and tone. This will help your followers connect with your brand on a deeper level and increase brand loyalty.

Incorporating trending hashtags is another effective way to increase visibility and reach a broader audience. By using holiday-specific hashtags, you can tap into the holiday spirit and join in on the conversation. This will help your posts stand out and be more discoverable.

Creating visually appealing content is essential when it comes to social media. Eye-catching graphics, images, and videos can make your social media posts stand out from the competition. You can use tools like Canva to create stunning graphics and videos that will capture your audience's attention.

Including calls-to-action (CTAs) in your social media posts is another effective way to boost engagement. Encourage your followers to engage with your content by incorporating CTAs such as "Like," "Share," and "Tag a friend." This will help increase your post's reach and engagement.

As social media holidays become more popular, the competition becomes fiercer. Here are some advanced techniques you can use to make your holiday posts stand out:

Offering exclusive deals is an effective way to boost engagement and sales. Providing exclusive discounts or promotions to your followers during the holiday season can significantly increase engagement and sales. This will help your brand stand out from the competition and create a sense of exclusivity.

Hosting a holiday contest or giveaway is another excellent way to build excitement and engagement around your brand. You can create a holiday-themed contest or giveaway and encourage your followers to participate. This will help increase brand awareness and create a buzz around your holiday-themed content.

Collaborating with professional influencers can help your brand reach a wider audience and generate more buzz around your holiday-themed content. Influencers have a loyal following and can help promote your brand's holiday-themed content to their followers.

Using animated graphics and videos can help your posts stand out and be more memorable. Animated content is eye-catching and can help your brand's holiday-themed content stand out from the competition. You can use tools like Giphy to create animated graphics and videos that will capture your audience's attention.

Here are some creative ideas to inspire your holiday-themed content and make it more engaging:

Creating your unique holiday-themed hashtags can help increase brand awareness and encourage your followers to participate in the celebrations. You can create a unique hashtag that aligns with your brand's personality and tone.

Using holiday-specific filters can be a fun and interactive way to celebrate the season with your followers. You can create a holiday-themed filter that your followers can use and share on social media.

Sharing holiday-themed recipes or tutorials can engage your followers and show off your brand's creative side. You can create a holiday-themed recipe or tutorial that aligns with your brand's personality and tone.

Partnering with a charitable organization and donating a portion of your holiday sales can help create a positive image for your brand. This will show your followers that your brand cares about the community and is committed to making a positive impact.

Now that you have all the information you need on social media holidays for 2023, it's time to get planning and start creating your holiday-themed content. By using the tips and techniques outlined here, you can ensure that your brand stands out and engages with your followers throughout the year.