Plumbing Companies SEO and Digital Marketing for 2022

Optimize Your Plumbing Company Webpage to Retain Customers

Optimize Your Website Content

Website content that supports business services and goals while educating the audience is a practical digital marketing tactic and a tactical approach to organic SEO. When crawling search queries, search engines are looking for regularly updated and meaningful content. 

Below are a few of the most impactful organic and user-generated content examples:

Make sure you include relevant keywords, header tags, meta descriptions, and business location(s) on your website, regardless of the type of content;

Utilize search engines and competitor websites to determine what your customers want. You may find it useful to share your plumbing tips if they are.

Choose content that supports your business services and goals, such as:

You can use blogs to explain your business and services to your customers. Besides providing solutions to problems that your audience may be facing, they also provide preventative maintenance. An example might be "What not to flush down the toilet."

A case study demonstrates how your business solved a particular customer's problem. Make sure to describe the customer's problem, the solution and the outcome in your case study.

Any website should have FAQs (frequently asked questions). If you searched Google for “Why is my toilet running?” you would find 223 million results. Currently, Google's algorithm gives a higher ranking to FAQ-rich pages. You can be among those results by having a well-optimized website.

Focus on Local Keywords

It is essential to select relevant keywords for your business area if you serve customers in only a few towns or states. You can target location-based keywords by using keyword-planning tools. Tools such as these provide information on monthly search volume, estimated click costs, budget projections, and more.

One of the benefits of this approach is that you can tailor content to what customers are searching for. You might think they use terms like "mechanical contractor near me," but you might discover they're referring to more precise locations, such as "mechanical contractor near Miami." In that case, you can target potential customers more accurately.

Ensure that your website copy, header tags, and meta descriptions contain local keywords. By doing so, you can increase the quality score of your Google Ads. 

The higher your Quality Score, the more relevant and useful your Google ad and landing page are to a user searching for your keyword.

Create Individual Pages for Each Service

A dedicated web page should be created for each of the services you offer. Search engines dislike crawling pages with a lot of different information on them. Such pages are considered to be untrustworthy.

You will need to conduct keyword research before you ask your web developer to begin building your pages.

Tips for using the Quick Service Page: 

• A minimum of 300 words should be written;
• Include relevant photos and videos;
• Ensure that your meta descriptions are targeted; and
• Use a contact form as a call-to-action button.

To meet the above criteria, you may combine two similar services on one page, if you do not have enough information. You should also keep in mind that too little information per page will negatively impact your ranking, particularly if paid traffic is directed to your page. 

For instance, you may offer a wide variety of fabrication services as a mechanical contractor. You may not be able to describe every type of service you offer on one page. If that is the case, all of the fabrication services may be listed on one page, e.g., pipe fabrication, stainless steel and alloy fabrication, plumbing and piping systems, structural steel, etc. Make sure to separate each fabrication type with its own header.

Develop a Link Strategy (and Backlink Strategy)

Link signals are the most important ranking factors for organic SEO. Link signals indicate the importance of your website. Links to your website create backlinks. In addition to providing a domain authority score, backlinks inform search engines about how powerful a particular website is in regard to all of the factors that influence its ranking. 

If you think of these signals as referrals from friends or industry partners, these links sound less complicated. Plumbing and mechanical contractors often work with general contractors, electricians, or other tradespeople. In the event that another company links back to your website, that is a backlink.

Throughout history, building products and installation techniques have evolved. SEO ranking factors have also evolved. In this article, we provide some foundational tips that are likely to remain important over time.

OMG Marketing invested heavily in putting together a team of experienced web designers and developers who are knowledgeable about SEO and can design SEO-friendly websites. We help you create custom websites that are SEO-optimized and built for conversions. Don't let the design of your website negatively impact your traffic online. By working with us we can ensure that you have a website design that is not only optimized for SEO but a website that users can trust and keep coming back to over and over again.